Advertising, The Good With The Bad Essays - Advertising, Free Essays

Advertising, The Good With The Bad Essays - Advertising, Free Essays Advertising, The Good With The Bad Mass Communication Process Thesis Paper Advertising (Chapter 11) Advertising is a necessary market force that is responsible for the success of most, and involved in all, forms of Multimedia. It is also responsible for some of our most powerful and long-living icons that dominate the American landscape. Advertising, like it or not, is everywhere. It is on buses, billboards and hot-air balloons. It invades our living rooms, our classrooms and almost every aspect of human life. The average American is exposed to 115 advertisements during their morning commute. With this much exposure to the consumer market, one wonders weather or not this is good or bad for the population at large. Not surprisingly, professionals have disputed advertisings effect across the globe. In this paper I do not want to look at the effects of advertising as much as the techniques in which the advertisers choose to convey their message. I intend to argue and support that the several techniques used by advertisers are underhanded and, in some cases, downright unethical. Advertisers use several different techniques for selling products. One can analyze these as persuasive techniques. This first point summarizes the oldest and most conventional persuasive techniques Most are considered perfectly ethical at first glance, but when you examine them further, things are not always as they appear. Two of these techniques include the plain-folks pitch, and snob appeal. These two techniques are used quite often. Both hope to attract your attention by getting you to establish a need for the products. In the Plain-folks pitch, advertisers try to make things appear much simpler than they are. An example of a typical Plain-folks pitch is Toyotas current pitch, Everyday; as in everyday people drive Toyota cars. The Snob approach, on the other hand tries to make you believe that upon the purchase of their product you will be accepted into the elitist society in which you always aspired to be a part of. These advertisements are used when advertising most luxury item s. Another approach is the Bandwagon effect. This approach preys on the keeping up with the Jones fear that most people possess. It also relates to the feeling that if it is good enough for the majority of my peers, it must be good enough for me. Finally, and perhaps the most unethical technique is the hidden fear approach. This technique preys on peoples fear to sell a product. It is most abused by the low involvement products. Deodorant, toothpaste, shampoo and other products that are easily substituted for by their competitors are extremely guilty for this type of advertising. A Deodorant commercial even went far enough to say if you did not use their product, you would be banished by society and forced to live the remainder of your life as a hermit. These hidden approaches are considered to be unethical by most experts in the field. These techniques incite irrational fears in people. The hidden fear approach still it remains as one of the most successful advertising techniques u sed. Another way in which one can examine advertising techniques is through the Association Principle. The Association Principle is summarized by Campbell as the association of a product with some cultural value or image that has a positive connotation but may have very little connection to the actual product. (Campbell 361) This is also a reason that people are distrustful toward advertisers. Using this principal in advertising is just another way in which people are tricked into believing that a product is something that it is not. Cigarettes, when sold in Newport advertisements, are associated with people who have bright white smiles, who are thin, and who are having the most amazing time. When in reality, smokers have a forty percent better chance of being depressed, ninety-five percent of smokers are over weight, and everybody knows that a smoking turns teeth yellow. This is just a small example of the association principle, but you can clearly see how it works. In another example de monstrated in Campbell, The Gallo Wine Company advertised an entire line of wines featuring two older entrepreneurs as the owners of the Bartley & Jaymes Company. This company was a total fabrication that the Gallo

Independently and cooperatively donate to the organisation Essays

Independently and cooperatively donate to the organisation Essays Independently and cooperatively donate to the organisation Essay Independently and cooperatively donate to the organisation Essay Human resource direction is move towards how in the way of administerA the association s chiefly apprehended belongings. The individuals who employment independently and hand in glove donate to the achievement of concern objectives.A It is described as the process concerned to pull off individuals in association. In simple, human resource direction trades with enlisting of people, development of their abilities and capacities, use and care of their services in line through the work and managerial necessity. Diverseness It is the assorted differences and similarities that exist among the people. Peoples differ in attitude, gustatory sensation and spiritual belief. Every organisation must be able to pull off diverseness to acquire the best out of the assorted differences among the people. Diversity is the beginning of originative and advanced thoughts that can supply the footing for future development and competitory advantage. Equality and Diverseness Every organisation is dedicated to a scheme of nonpartisanship of chances and to give assurance mixture with work force. Diversity direction chiefly aims at the construct that every person should be given value irrespective of their sex, gender, disablement, cultural beginning, faith, socio economic position, matrimonial position etc. In the recent old ages UK has seen addition in sum of employment statute law, peculiarly in regard of statute law associating to equality and diverseness. The chief UK statute law associating to equality issues covers the undermentioned Acts of the Apostless. The legal model Every organisation acknowledge its ain undertakings lawfully in comparative to equalities, every bit good as the demands of the subsequent statute law and any old statute law which has impact on nonpartisanship and multiplicity and followers policy and instance jurisprudence The statute law in the field of equality is being amended continuously. It besides provided a concrete support in favor of the para docket which is unbreakable in the UK as there are many organic structures operational in the way of the remotion of favoritism, support of para of opportunity and reconsiders the procedure of statute law. These organic structures are Equal chances Commission ( EOC ) Disability Rights Commission ( DRC ) The Commission for Racial Equality ( CRE ) The right to be treated every bit is considered to be a cosmopolitan human right and every person is protected by statute law from being treated unjustly on top of the footing of event, faith, skin coloring material, nationality, gender, sexual way, disablement or married place. Types of favoritism and exploitation Discrimination can be shown straight or indirectly, deliberately or accidentally, and can be caused by one person, group of persons or an establishment. Direct Discrimination: everyplace one being is treated a smaller sum favorably so other being with one or more grounds. Indirect Discrimination: every bit shortly as a being concern to a province to an extra and the measure of individuals in a aggregation who canister fulfil is a smaller sum than in a different aggregation and when the conditions can non be shown to be justified. Individual degree: A individual can grip unenthusiastic attitude towards other individual and utilize linguistic communication which might consequence in colored public presentation or merchandise which is inappropriate, which are non acceptable. At group degree it could be the failure of an administration in proviso of professional service or working status suitably because of an person s age, disablement, gender, sexual orientation, cultural beginning, faith and belief. This might steer towards unjust action, unequal chances sharing, resources and authorization, which could consequence some people to take a better quality of life. Institutional racism: It is the combined malfunction of an organisation or establishment to provide specialised service suitably towards persons in regard of their coloring material, civilization, nationality or tribal beginning. Institutional racism can be detect in their attitude, process and manners which measure towards gustatory sensation during jingoism, deficiency of cognition, and racialist typecasting. Exploitation occurs when an person has been singled out for utilizing a workplace complaints process or because of exerting their legal rights. Discrimination should be improper with respects to Recruitment or choice procedure Employment Choosing employees for counsel and advancement Admission of employees to comfortss, reimbursement and services Disciplinary processs Judgment of dismissal from work Pregnancy Retirement age Equal chances Most of the organisations have equal chances policies which are similar in nature. The EOC recommend that while implementing a policy of equal chances, employers should Formulate and go around a written equal-opportunity policy Make sure that a senior director takes the duty for its execution. Should set up a squad which is responsible to implement, proctor and reexamine the policy when appropriate. Equal Opportunities Commission besides recommends that employers should Inform all the employees that the organisation is an equal chances employer Should include an equal chances statement in all the enlisting advertizements Select and recruit from all subdivisions in the community Monitor the procedure of employment by age, physical ability and disablements, gender and race and take action to cover with any favoritism that is evident. Ensure entree for everyone to installations, preparation and development. Should transport out para hit assessment on service judicial admission and service and obtain suited accomplishment Make work more accessible by originating parttime occupation portion strategies. Maintain disciplinary and grudge processs to cover jobs originating due to torment. Develop processs to react and take action for any sort of torment or exploitation. Incorporate equal chances in all policies, programs and schemes from the beginning. Effective direction of diverseness Pull offing diverseness is to do permitting milieus for individuals towards perform and work to their maximal potency. It is the scheme to advance the perceptual experience, recognition and to implement diverseness in every organisation. It is positive in valuing and encouraging differences and in seeking to alter the values, beliefs and civilization of the organisation. It is basal scheduled the idea that every person must be appreciated. It seeks to do milieus anyplace each individual feel respected and accepted. It is a civilization that views differences as a resource lending to organizational success. Every organisation must take at the following to pull off diverseness To take illegal favoritism To back up equal chances To back up para of contact To back up first-class traffics among diverse vicinity. To modulate employer and employee relationships. To supply single rights for each and every employee To beef up the place of the organisation. To guarantee that the direction acts moderately by avoiding favoritism. It can be managed by Increasing client contentment and market place diffusion during a work force sparkly the dwellers, entree to assortment of endowment, successful utilize of Human Resources. Improved worker duty and contentment, activist illustration as first-class director. Avoid favoritism in the procedure of employment choice, preparation, leave, fillip and increases etc, Avoidance of favoritism instances, Supplying suited counsel and enlargement about nonpartisanship and mixture topic for all the workers in the organisation, reconsider, maintain self-assessment processs, review and statement development annually on our equal chances. Using successful systems for, reconsidering and watching the bringing of service and towards make certain so as to high quality and para are invariably assess and better and to do certain that each and every one the employees are acceptance equal and just right of entry and consequence. Committedness by direction and leaders affecting personally in every stage of diverseness work. With regular appraisals and effectual written be aftering greater diverseness can be achieved. By delegating a diverseness commission which takes the duty of planning and implementing diverseness activities. Use of resources suitably By diverseness preparation for board and staff by placing demands through appraisals. Concentrating on cultural competency by recognizing how different civilizations express their choler, authorization, communicating which automatically helps to increase accepting and ability to put up and keep a miscellaneous work force. Effective communicating by agencies of utilizing memos, newssheets and doing certain that communicating sing diverseness is ongoing among the employees of all degrees in the organisation. Equality and diverseness at work In bid to do certain that sameness underpins each and every one characteristics of the employ policies, events and developing every organisation aims at Making certain that employment procedure, counsel and increase policies, patterns processs and to follow with the equal chance policy and do non separate beside any peculiar person or group deliberately or accidentally. Monitoring the employment enlisting procedure in regard to age, disablement, sex and race and obtain achievement to manage any unsimilarity that occur. Extinguishing favoritism in the supplying preparation and development to do certain that all employees can be cognizant of their maximal possible and supply their part for the development of the organisation. Make sure that the whole content sing all preparation and development activities to reflect the promise to para of opportunity and mixture processs and patterns. Attracting a assorted employees and using the accomplishments, cognition, installations and aptitude gettable. By supplying equal preparation and development to all the employees every bit. By taking action as a ground to promote peculiar groups which are under represented to use for specific preparation and stations. Making appropriate accommodations, where it is likely, to let the service and redistribution of those employees who are physically disable. Persons through disablements who match with the least standard for a occupation gap should be shortlisted for interview. By talking with the handicapped people and inquire them how they canister use their aptitude at work. Making all reasonable and adequate attempts when workers develop into immobilize to maintain them remain in employ. By reexamining accomplishments every twelvemonth in meetings and allow workers acknowledge about development and prospect devices. Equality and assortment information should be surrender to the organisation Board at normal period which allows the direction to set up the grounds behind the occurance of any disagreements and take appropriate actions to forestall farther jobs. Benefits of pull offing diverseness The benefits of diverseness at employment are often call with the termA concern instance which describes the benefits of organisation or impact in, developing and prolonging a work force which is diverse in nature. Some of the benefits are as follows: To pull the appropriate personality in favor of the function. being an director of choice, labour are given encouragement to achieve their upper limit likely To hold a complete provide of work force for the forces To pull a extended diverseness of patronage Having a original, competitory and advanced workers Keeping a pleasant-sounding employees by dunking expensive service commission and statement Using workers that container act in conformity and transmit to a miscellaneous client base Development of the organisation standing with trader, patronage, stakeholders and the society To be cagey to spread out corporation which are longlasting and productive, and do fresh relationships with new trader and foundation To be able to piece the emphasis of procurance policy in the community sector To make a sequence response by authorization former administrations in the supply concatenation, to turn to assortment affair excessively Barriers to pull off diverseness Ethnocentrism, imprecise typecast and biass, deprived career agreement, contrary and aggressive employment milieus, Inability to equilibrate between career and dealingss affairs, Fear of invalidate favoritism. If multiplicity is non considered as a precedency by the organisation it can be a barrier to pull off diverseness. Resistance to alter by employees and deficient staffing. Over trust on advisers can most of the clip diminish ownership of organisation, engagement in, and its duty to the multiplicity process? Serious employment tonss and a batch of disputing emphasis on clip makes it non easy to affect employees in assortment occupation. Income creates the daring of doing the new employees and plank associate familiarize with miscellany labors and protected their duty towards work. Ill planned preparation can be a barrier to pull off diverseness. Cultural and linguistic communication differences are able to take to misconstruing and uncomfortableness. Achievement itself be capable of be intimidating for individuals and for association as a complete. Association which contribute in every alter process without usual rating and proclamation might take to failure. There are certain policies and processs which are put in topographic point as a portion of diverseness direction. They are Disciplinary and grudge processs These should be followed as a portion of pull offing effectual diverseness. The Advisory Concillation and Arbitration Service ( ACAS ) Code of Practice ( 2000 ) states that disciplinary processs should non be viewed chiefly as a agency of enforcing countenances. Rather they should be seen as a manner to assist and promote betterment among employees whose work is unsatisfactory. The chief intent of these processs is to excite the work public presentation that contributes to effectiveness of the organisation and to promote its employees to be responsible for their ain behavior. These processs are necessary to do certain consistence and just intervention in managing the jobs at work. The ACAS Code of pattern is considered to be one of the best patterns in pull offing diverseness. Harassment policy This has been put in topographic point to eliminate any sort of torment at work. It besides provides guideline for all the employees to be cognizant of recognized and unacceptable practises at work and besides what steps they can take if they face torment. Disclosure policy This has been set up under the constabulary Act 1997 to run a condemnable records agency which enables the employers and other organic structures to run condemnable cheques who work with kids and vulnerable grownups. Decision Diversity direction is one of the of import factors for the success of any organisation. For even most committed organisations it is of import to make groundwork on pull offing diverseness to accomplish success and to develop a healthy working environment. It besides helps for constructing up of new dealingss at work topographic point where different people bring up originative and advanced thoughts and work together towards development of the organisation.

Play (Sophocles Antigone) Essay Example | Topics and Well Written Essays - 500 words

Play (Sophocles Antigone) - Essay Example This never comes too well for the elder son a factor that draws them into war. As a result of the war, the two sons die meaning that none wins the battle (Brian 1). Kingship is taken by their uncle who is biased over, the two sons substantiated, by his refusal, to bury the body of one son. This neglect leads to numerous consequences with the death his son, wife and the daughter in law. In my opinion, Creon appears to have been in support of the younger king, Eteocles. This is because he shows no intentions of burying the older son. He seems in support of the younger son being the king even though in the real sense, it is wrong for the young son to obtain kingship in the presence of the elder son. Creon talks about honoring the younger son even though in the real sense, he is the cause of the war between him and his older brother. Providing with such recognition has no basis provided these two sons did something wrong in engaging in the war. Creon has personal reasons for not burying Polyneices, and this is the same reason he prevents Antigone, and Ismene from burying Polyneices. Bearing these personal matters makes Creon show more concern to the Eteocles than to Polyneices. Creon wants to make the populaces believe that the elder son is on the wrong although this is not true in the real sense. Creon feels offended, by Antigone and Ismene offering, to bury their brother contrary to his directions. Creon feels insulted since the two go in front of Thebes, and try to bury their brother even after he has provided a final judgment concerning, the burial of Polyneices. Further to that, Ismene disobeys her and she is a woman a thing that makes Creon so angry that he decides to execute the two. In my view, the younger son would have surrendered kingship to the elder son as traditions assume instead of using force and influence to lead the populace in which one is not chosen by

Chapter 2 Discussion Questions Essay Example | Topics and Well Written Essays - 500 words

Chapter 2 Discussion Questions - Essay Example However, there are certain differences between groups and teams which are easily visible. A group is often self-formed and thus a collection of like-minded individuals. As a result, there is more protection of self-esteem, and the feeling of oneness. In addition, no hierarchy and no external influence are allowed. On the other hand, a team is purely based on the idea that it has a shared task and that each individual has a role to play which directly affects the project (p. 35). In addition, a team is essentially task-focused and hence, interactions too are task-oriented. So, it is allowed and common to consult others for practical advice. The most essential feature is the absence of ‘not one of us’ attitude that is seen in a group. In a team, members realize the need to have differently skilled people for task fulfillment. In total, a team is totally focused on the task to be accomplished unlike a group that might stress more on group values. II It is very clear that gr oup cohesion is different from team cohesion. The first difference lies in the fact that group cohesion is, most of the time, a natural mechanism and is based on the ‘we’ feeling of like-minded workers. A group arises when a number of workers find that they have something in common.

International Banking Research Paper Example | Topics and Well Written Essays - 2250 words

International Banking - Research Paper Example Majority of the people use international banking services to protect their money from their native countries estate taxation and income. Other people use the international banking as a means of investing in the better world economies to make substantial profit than when they only stick to their home countries. A good number of individuals keep their treasure in offshore banks and other similar entities to avoid lawsuits. This does not incriminate these people at all; their main reason is to avoid encountering any loses or economic uncertainties. Exploring about International Banking helps us understand how this entity works, the benefits of International banking, globalization and common challenges facing international banking. In addition, focusing on international Banking reveals more on factors driving it as well as the effects of international banking. Each element gives satisfactory information, guiding us in understanding the whole practice of international banking. Moreso, it is through a thorough analysis of these factors that the impact of the global economic situation is determined. The wealth of information regarding international banking further enhances the understanding of social and political effects not only to individuals but also to business companies. This also supports the argument that virtually all environmental factors affect the direction of an individual has or company’s economic growth and stability This part focuses on possible ultimate propellers of internationalization of banking that include economic, political, legal, and technological changes that significantly influence the ability to maximize on profit. Global macroeconomic, regulatory, and financial environment fuels the need for international banking. Many countries have embraced international trade a factor that has promoted economic integration. Most countries no longer impose restrictions on foreign banking as a way of boosting

Sylvia Plath And Her Poem Daddy

Sylvia Plath And Her Poem Daddy Sylvia Plath was an American poet and novelist, but also a mother, teacher and wife (Plath, p.2). She was born in Boston Massachusetts on October 27, 1932 (Ibid, p.2). Her mother Aurelia Schober Plath was a first generation American of Austrian descent. Her father Otto Emile Plath was an immigrant from Grabow, Germany (Ibid.). Sylvia Plaths father died of complications of diabetes on November 1940 a month after her eighth birthday (Wikipedia.org/Sylvia Plath). Sylvia Plaths father was not a German Nazi, as readers of the poem Daddy are made to believe. Otto Plath was a distinguished professor of biology and German language at Boston University (Plath, p.3). He was known throughout the world as an authority on bees as well (Ibid.). In Sylvia Plaths poem titled Daddy, a theory exists the poet speaker is addressing both her dead father, but for the most part her husband and father figure, English poet Ted Hughes. To understand this theory, one must recall the meaning of the Oedipus complex as well as the Electra complex. The Oedipus complex is defined as a transition in a male childs life, where the child has a psychological desire to sleep with the mother and kill the father (From Sigmund Freud). The Electra complex, on the other hand, states that a female child has a romantic desire toward the father and rejection of the mother. Psychologically, as an adult, the female looks for a husband that provides the father figure for her; that is, a man that will takes over all the roles of the real father (From Sigmund Freud). The poem Daddy by Sylvia Plath is a fantasy poem rebuking not her dead father but the father figure in her husband Ted Hughes. The poem, Daddy, was written on October 12, 1962 before Sylvia Plath committed suicide (Wikipedia). Almost all of Sylvia Plaths poems were written during the second part of the feminist struggle of the 60s and 70s (Wikipedia.org/Feminism). The poem was posthumously published in a collection of poems under the heading of Ariel, which was submitted with a Forward by her daughter Frieda Hughes Plath (Plath, p. 16). That collection of poems contained in the Ariel collection made Sylvia Plath a household name (Ibid.). In her poem Daddy, Plath uses the Holocaust as a pivot point to rebuke her husband and father figure, and laments her father who died when she was eight years old. Listening to Sylvia Plath read her own poem Daddy, the listener detects a childs tone filled with considerate, unselfish love and affection when she reads and pronounces the word Daddy. The listener also detects the difference in tone when she recites the rest of the lines in the poem. The tone is more harsh and filled with hate, rage and anger (YouTube, http://www.youtube.com). The form of the poem is Free Verse with sixteen Cinquain stanzas. The poem also contains intermittent iambic verse throughout with no continuous pattern. The use of metaphors, symbolism and similes, throughout the stanzas gives the poem a semblance of balance. The entire poem in itself, however, is a metaphor. The speaker uses the first person descriptive voice. The theme of the poem is feminist in nature; that is, a female persona climbing to freedom from dominance of the father figure. She desires to be free from male domination, authority and control in order to be able to have the right to be her own persona. The mood of the poem is conversational (Aird, p. 82). The poem does not follow a rhyming scheme, but it does follow a nursery rhyming type of sound throughout the poem. In addition, a rhyme oo sound is predominant on the first Cinquain stanza as well as on the last stanza of the poem (Strand and Boland, pp. 274-276, Lines 1-5 and 76-80). Examples of internal rhyme are in lines, 1, 23, 49 and 50. An example of alliteration exists in line 49. There are various repetitions in this poem as follows: You do not do, you do not do (Ibid. Line 1), Of wars, wars, wars. (Line 18), Ich, ich, ich, ich, (Ibid. Line 27 which means I want to, I want to). In addition, An engine, an engine (Ibid. Line 31), And my Taroc pack and my Taroc pack (Ibid. Line 39), Panzer-man, panzer-man, O Youà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ (Ibid. Line 45) And get back, back, back to you, (Ibid. Line 59). Also Daddy, daddy, you bastard, Im through. (Ibid. Line 80) The speaker used figurative language throughout the poem. In addition, there are several similes in (Ibid. Lines 3, 32, and 34). The speaker uses hyperbole in lines 6, 11, 12, 49, 62, 69, 72, 73 and 76. Figurative language as an apostrophe is included in lines, 8, 9, 10, 46, 70, and 72. In addition, personification is included in lines 8, 10, 11, 36, 37, 46, 54, 62, 70, and 72. The imagery used by the speaker is relevant to sight, sound and touch, and it is void of smell and taste. The imagery of sound is present in lines 5, 16, 28, 34, 67, and 70. The imagery of sight is present in lines 8, 12, 13, 17, 18, 32, 36, 43, 44, 52, 57, 61, and 76. The touch imagery is present in lines 25, 26, 62, and 78. In the first stanza of the poem Daddy, Plath opens the poem with the affirmation that she no longer accepts the hurtful marriage by saying, You do not do, you do not do (Strand and Boland, pp. 274-276, Line 1). She further claims that she will no longer be bound to the darkness and forlornness of her father figure husband by saying, Any more, black shoe / In which I have lived like a foot (Ibid. Lines 2-3). She feels she has been held captive in a marriage that has gone sour and she has had enough. She agrees to divorce her husband and as a result, she is not restricted to the confines of a bad marriage. Even though she faces economic difficulties, it does not matter since she had been under those circumstances before as she says, For thirty years, poor and white. (Ibid. Line 4) In the second stanza, Sylvia Plath decides to accept her fathers death. She claims he had died before she had a chance to show her love for him (Ibid. Line 7). Her fathers dead body was placed, perhaps, in a body bag as she remembers; was heavy and filled with kindness, goodness and love as she says, Marble-heavy, a bag full of God. (Ibid. Line 8) In the third stanza, she remembers the place where her father was placed after his death. She had hopes her father would come back to her as she proclaims, I used to pray to recover you. (Ibid. Line 14), and she cries aloud, Ach, du. (Ibid. Line 15) hoping for her wish to come true. In the fifth stanza, Sylvia Plath refers to the many extramarital affairs her husband and father figure had. She is not sure who he loves, but she does not confront him since the thought of it was perhaps more hurtful than the action itself. In the sixth stanza, she makes a vivid portrayal of her suffering from her painful marriage and father figure by fantasizing of being à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦stuck in a barb wire snare. (Ibid. Line 26) In the seventh stanza, Sylvia Plath feels her father figure pushed her away as if an engine that has drove her to the brim of her fantasy of being a Jew persecuted by the German Nazis. An engine, an engine // Chuffing me off like a Jew. (Ibid. Lines 31 and 32) The circumstance surrounding her unhappy marriage makes her compare herself to a Jew being sent to the first Nazi concentration camp (Wikipedia.org/ Dachau concentration camp), or to the extermination camp in Auschwitz (http://en.wikipedia.org /Auschwitz concentration camp). The least she could expect from her father figure, was to be sent to the Nazi Belsen concentration camp to be exchanged for German prisoners of war held (http://en.wikipedia.org /Bergen-Belsen concentration camp) overseas. In the eighth stanza, Sylvia Plath considers herself an Aryan Gypsy which in à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦the Nazi minds there were contradictions between what they regarded as the superiority of the Aryan race and their image of the Gypsies Like the Jews, Gypsies were singled out by the Nazis for racial persecution and annihilation. (http://www.jewishvirtuallibrary.org). Sylvia Plath enhances her belief of bad luck and the fantasy of being an Aryan Gypsy by mentioning the Taroc game cards as she says, And my Taroc pack and my Taroc pack / I may be a bit of a Jew. (Strand and Boland, pp. 274-276, Lines 39 and 40) She mentions the Taroc pack twice, once to reference her destiny of her bad luck with her husband and the second to reference the destiny of bad luck with her father figure. Regardless, she still considers herself à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦a bit of a Jew. (Ibid. Line 40) In stanza nine and ten, she compares her husband and father figure to Adolf Hitler, With your Luftwaffe, your gobbledygook. / And your neat mustache / And your Aryan eye, bright blue. // Not God but a swastika / So black no sky could squeak through. / Every woman adores a Fascist, / The boot in the face, the brute / Brute heart of a brute like you. // (Ibid. Lines 42-50) There is a correlation between the figure of Adolf Hitler and her husband and father figure whom also had extramarital dealings with other women. In addition, Ted Hughes was over six feet tall and always dressed himself from head to toe in black (Ted Hughes: An Introduction, Ann Skea). In stanza eleven, the symbolism for blackboard stands for dualism. On the one hand, Sylvia Plath sees her loving and missed father and on the other, she sees her father figure and husband. She sees her father as having a cleft in his chin instead of his foot. On the other hand, the dual figure she sees is that of her husband and father figure having a cleft in his foot much as a devil has. The eleventh stanza states, You stand at the blackboard, daddy, / In the picture I have of you, / A cleft in your chin instead of your foot / But no less a devil for that, no not / Any less the black man who // (Strand and Boland, pp. 274-276, Lines 51-55). She continues addressing her husband and father figure in stanza twelfth by saying, Bit my pretty red heart in two. / (Ibid. Line 56). Also in the twelfth stanza, Sylvia Plath claims she was ten years old when her father died. Several years later, she tried to commit suicide but was unsuccessful. She had hoped to be back with him and would have been satisfied even if there were no flesh left in his bones. She says in part, I was ten when they buried you. / At twenty I tried to die / And get back, back, back to you. / I thought even the bones would do. // (Ibid. Lines 57-60) In stanza thirteen Sylvia Plath refers to the failed attempt at suicide. She claims they were able to save her and thereafter she decides to make a model of her father; her father figure as she says, But they pulled me out of the sack, / And they stuck me together with glue. / And then I knew what to do. / I made a model of you, / A man in black with a Meinkapmf look // (Ibid. Lines 61-65) In stanza fourteenth, she refers to the rack as the wedding bed and having sex with her father figure after she accepted the marriage vows. Later she realizes the marriage is not working and agrees to dissolve the marriage. She decides not to agree to any calls for reconciliation, and refuses to listen to any communications coming from her father figure. She confesses to her father that her life is over with her father figure as she says in the fourteenth stanza, And a love of the rack and the screw. / And I said I do, I do. / So daddy, Im finally through. / The black telephone off the root, / The voices just cant worm through. // (Ibid. Lines 66-70) Stanza fifteenth is an affirmation that Sylvia Plath has accepted the departure from her marriage from her father figure much as she has accepted the death of her father. Sylvia Plath says, If Ive killed one man, Ive killed two (Ibid. Line 71). She refers to the father figure as a vampire whom has drained her lifes happiness for the seven years she was married to her husband and father figure. She says, The vampire who said he was you / And drank my blood for a year, / Seven years, if you want to know. / (Ibid. Lines72-74) In the last line of the fifteenth stanza, she tells her father he can now rest in peace, Daddy, you can lie back now. (Ibid. Line 75) In the sixteenth and last stanza, Sylvia Plath continues with her fantasy and is able to get rid of the vampire father figure, Theres a stake in your fat black heart (Ibid. Line 76). Sylvia Plath comes to a certain end in her life and tells her father people did not like her father figure. People knew the father figure was to blame for her failures by saying, And the villagers never liked you. / They always knew it was you. / Daddy, daddy, you bastard, Im through. // (Ibid. Lines 77-80) It is important to notice the uppercase D when she addresses her father and the lowercase d when she addresses her father figure. (Ibid. Line 80) Sylvia Plath continued her fantasy of being persecuted as a Jew by the German Nazis, and in particular by her father figure, to the end of her life. In her poem Lady Lazarus, she mentions the many times she tried to commit suicide, but was not successful. Before the first publication of the novel The Bell Jar, Sylvia Plath carried with her to the end of her life, a correlation of being a persecuted Jew by her father figure. She committed suicide by turning the gas on in the oven of the house and symbolically placed her head inside the oven. She succeeds in killing herself on the 11th day of February 1963 (Aird, p. 13). Sylvia Plath was thirty years old (Ibid). Before carrying out her suicide, she placed a large bottle of milk in each of her childrens cribs and covered the bottom of the door leading to the childrens room with wet towels. The wet towel would prevent the gas from seeping into their room and keeping them from dying as well (wikipedia.org/wiki/Sylvia Plath). The next day an inquiry ruled her death was a suicide (Ibid). In her novel, The Bell Jar, which was first published under the pseudonym of Victoria Lucas, Sylvia Plath tells in a semiautobiographical story about her unhappiness. The novel enumerates the various conflicts in her life including her complex mental illness. Even today, Sylvia Plath has many fans. The gravestone, which bears her name, is found in Heptonstall churchyard in England (Wikipedia.org/wiki/Sylvia Plath # cite note). Some of Plaths supporters who have chiseled the name Hughes off it have repeatedly vandalized it. This practice intensified following the suicide in 1969 of Assia Wevill, the woman for whom Ted Hughes left Plath, which led to claims Hughes had been abusive toward Plath (Ibid). Ted Hughes died October 28, 1998 (Skea, Ann); it seems to be ironic, and perhaps symbolic that Ted Hughes died sixty-six years later and a day before Sylvia Plath birthday of October 27. According to [The] Dictionary of Literary Symbols, the number 666 is considered an imperfect number an d the famous number of the beast; that is, the devil (Ferber, p.141).

The Prioress of The Canterbury Tales :: Canterbury Tales Essays

The Prioress of The Canterbury Tales    In the poem, by Geoffrey Chaucer, The Canterbury Tales, Chaucer depicts the people of the church and describes them as people who are not the sole embodiment of people who have sworn themselves to God, and to live by the four vows that the church requires them to commit themselves to. The Prioress, a Nun, is no exception, but Chaucer does not directly say how she represents the four vows but rather it is what he does not say that leads people to believe the Prioress is the exact opposite of what is expected of a nun that has committed herself to the four vows.    Men and women of the church are expected to live in poverty and hold no worldly possessions. The Prioress spoke of owning little dogs, which is strictly prohibited in a convent, and treating them exceptionally well and being extremely attached to them. By owing these dogs she violated the vow of poverty but the most apparent item that she owns is a gold broche that and leads the reader to believe that she was not entirely devoted to the church.    Chaucer spent a great deal of time explaining how she was extremely obsessed with her etiquette, that hints to the reader that she is more suited to be a beloved lady rather than a nun. In the days of Chaucer, women used excellent etiquette to attract and keep lovers. This indicates that the Prioress in not completely faithful to her vow of chastity, but rather a woman of promiscuity.    The vow of obedience, in reference to the Prioress, is probably the most odd vow of the four, since he never mentions it. While Chaucer is describing the Prioress he never once mentions how she serves God or nothing of that sort. This leaves the reader wondering if she serves God well or does not, but it is obvious that she has failed to follow the other vows and that this one is no exception.    A nun should pray, study, do service to God, and live a confined life free from temptation, but the Prioress has already violated the first three vows and those have to be followed to successful fulfill the vow of obedience.

The German Lifestyle

Lets face it, for most English speaking people living in Germany is not particularly easy if you are not part of a German family. So many unwritten rules end up being communicated through acid stares, or loud protest (in some dialect 90% of Germans won’t even understand). As a general rules you can square the distance from a metropolitan centre to calculate the intolerance level. One should think of this as a form of asserting the failing national identity. By pointing out that you do not understand the rules, the locals affirm their sense of belonging. Yes, I am a good German and bright enough to know that a yellow dustbin is intended for plastic only. † Most of these rules tend to gravitate around weekend life, which is the times you will most probably spend admiring the countryside (and one is prone to spot the odd hordes of chappies either dressed to the nines or totally naked out in the forest). The first rule to obey is something called â€Å"Ruhezeit†, or q uiet time. Anything from a crying baby to flushing the toilet may be considered an infringement. Be particularly aware of clauses in your rental contract which specify when you may be forgiven for flushing the loo.Loud noises should be avoided till 8 in the morning, and again around lunchtime. Following on from the confusing â€Å"everything is an exception† logic of their language, you may expect different interpretations of when exactly you should best take your lunchtime nap (without snoring of course). If you intend to have friends over, and you consider listening to music, be sure to warn your neighbours (at least 4 houses deep in each direction) well in advance. Most Americans are either shocked or ecstatic about German’s attitude towards alcohol.You can safely say that Germans do not consider beer an alcoholic beverage. You will encounter happy tipplers enjoying a brewsky on the train, walking down the street or sitting in the cinema at any time of the day or ni ght. Well how could anything brewed according to the â€Å"Reinheitsgebot† (translated â€Å"purity commandment†, and no you won’t find that in the Bible, and it was not the reason Luther revolted) be considered evil. There does not seem to be a minimum age and it would appear that both smoking and beer are more common with (early) teenagers.The strategy seems to be â€Å"Let them experiment early and get it out of their system†. This attitude does make one wonder about the education system though, where people tend to spend the best part of the first 3 decades of their life at educational facilities. They don’t seem to kick all habits with the same gusto, or perhaps some habits just kick in later. Washing your car is another interesting hobby. And it seems that if there is to be an addition to the German Bible it would be â€Å"Thou shalt not wash thine Auto on Sunday†.Ostensibly it is due to the fact that one is not allowed any manual labo ur on the day of rest, but you would be damned to actually find a car wash automat that works. Strangely the vacuum cleaners at petrol stations do work on Sunday. Personally I think there is more to this than meets the eye. To identify the pattern one needs to consider German toilets. I am not sure exactly when they were introduced, but this has got to be the most nonsensical construction yet contributed to the world of anal fixations. Most loos have a little platform, intended to present your turd on a pristine, white ceramic pedestal.In this way you have no option but to be confronted by it when you flush. This continued forced exposure to faecal excrement has got to be the reason Freud came to be the way he was. The modern equivalent being the sin of washing the car on Sunday. Another way of looking at the â€Å"not on a Sunday† problem is to consider that Germany is the nation which has produced more car brands per capita than anyone else. Although one can equate the tend er loving care bestowed upon the delicious contours of leather (jawohl) and plastic as resembling the worship of false gods.And where else do political parties fear the wrath of the electorate if the even suggest Freeways without speed limits are a bad idea? One could argue that a country where the government serves as debt collector for the church may frown upon waxing up the Porsche on Sunday morning (they would prefer to see you in church and getting value for your money), but personally I still blame the wonky toilets. Call it subliminal mass social structural programming, but as Sigmund may say, it looks anal to me.

Describe and explain the periodic trends of the period 3 elements Na - Ar

Describe and explain the periodic trends of the period 3 elements Na - Ar Properties of the elements of period 3 (Na - Ar) to illustrate the periodic trendsWhat is periodicity?Periodicity is the repeating pattern in which the elements are arranged in the periodic table, these are some of the trends shown from looking at the periodicity of the elements.Atomic radiusAn atom doesn't have a fixed radius. The radius of an atom can only be found by measuring the distance between the nuclei of two touching atoms, and then halving that distance. Atomic radius is measured in nm.The graph shows that atomic radius decreases across a period (from left to right). This is because the number of protons in the nucleus increases so the nuclear charge increases. The force of attraction between the nucleus and the electrons increases so the electrons are drawn more tightly to the nucleus so the size of the atom (and the atomic nucleus) decreases.chart of atomic radius versus atomic number (not c...The atomic radius of Argon cannot be measured because it is a noble gas so doe sn't form bonds.First Ionisation energyThe first ionisation energy is the energy required to remove the most loosely held electron from one mole of gaseous atoms to produce 1 mole of gaseous singly charged positive ions. Ionisation energy is measured in Kjmol.M(g) - M+(g) + e-First ionisation energy increases across a period because going across the period the number of protons in the nucleus increases so the nuclear charge in each element increases therefore the force of attraction between the nucleus and outer electron is increased, and there is a negligible increase in shielding because each successive electron enters the same energy level so more energy is needed to remove the outer electron.Some anomalies occur in this graph and other graphs of first ionisation energy. The Anomaly in this graph...

Resumes for New Grads 5 Great Tips to Organize your Education Section

Resumes for New Grads 5 Great Tips to Organize your Education Section I wrote this article for New Grad Life, so its catered to new grads, but a lot of the advice is relevant to anyone who has significant items to include under Education.   Of course, if youve been out of school for 10 years, do NOT put the Education section first (that advice is for new grads only)!   A possible exception is if you are applying for a job at a university where the name of your undergraduate or graduate institution is the most important credential you have on your resume. Read here: 5 Great Tips to Organize Your Education Section Category:Resume TipsBy Brenda BernsteinFebruary 6, 2010

Understand and Apply the Principles of Liability in Negligence a Essay

Understand and Apply the Principles of Liability in Negligence a Business Context - Essay Example Understand and apply the principles of liability in negligence a business context A business at a given time is bound to be liable for some acts either it has committed or has been committed by any third party who had the ability, right or duty to control the activities of the business. Example of this relationship is that of employer and employee, or that of a parent and a child. Vicarious liability assigns liability for an injury or loss to a person who did not actually cause the injury but has a special legal relationship to the person who acted negligently (Bermingham and Brennan, 2008, p. 27). As has been noted, a business can at a given time be bound to be liable for some acts, and particularly those committed by another person who has special legal relationship with the business. So, how can a business be vicariously liable? There are different incidences in which a business can be vicariously liable. For example, the owner of a car can be held vicariously liable for negligence that was committed by his driver. In an event that a driver commits a negligent act such as exceeding speed limit and as a results causes an accident, the owner (can be a registered business) of the car may be liable for the loss suffered by the owner of the other car or for the injury suffered by the other person involved in the accident.Vicarious liability in this context is based on the assumption that the owner of the car has provided the car for a particular use, and therefore the operator of the car is acting as the agent of the owner. The same assumption is also applied in circumstances whereby the owner of the car lends a car to a friend. Another example of an incidence where a business can be vicariously liable is that which involves a bank that is performing car repossession from the registered owner because of non-payment; the bank has a duty not to cause peace breach when undertaking the repossession. If its agent do cause then it will be liable for the damages as noted in the case of MBank El Paso v. Sanchez (Giliker, P, 2010, p. 21). Generally, v icarious liability operates within the law of torts. Its general rule is that a person who authorizes a tort will be liable personally for injuries or losses that arise as a result. It should be noted that vicarious liability operates within certain circumstances which requires that a person should be liable only in circumstances where special legal relationship exists with the person who has committed negligent act. Vicarious liability has been said to have some merits. The first one is that it is easier for the claimant to attach blame precisely to a responsible person. The second merit is that it makes the owner of a business to impose caution the persons in control of activities thereby helping it avoid avoidable losses (Henderson, 2002, p. 313). 2. Legal principles relating to the vicarious liability have developed through the case law to create scenarios that vicarious liability operates in the field of employment law. Mainly, it has created five main scenarios as demonstrated in the chart below: Always directly liable; always vicariously liable; may be vicariously liable; not vicariously liable; and is always vicariously liable Vicarious Liability Under the tort of negligence, employers are vicariously liable for the torts committed by their employees in the course of employment. Two main reasons have been cited for the justification of vicariously liability imposition on the employers: since the employees help the employers make profit,

Trap-Ease America Case Study Example | Topics and Well Written Essays - 750 words

Trap-Ease America - Case Study Example The struggle was proven to be worthy, because it attracted the attention of the people, especially of those in electronic media (my marketing lab). The second issue pointed out is caused by the slow sale rate of the product, which is endorsed on such large scale. The reason of this dilemma is the new design of the product, which customers are not willing to accept readily. Another problem is caused by the unwillingness of retailers to give the product appropriate shelf space, because of their commitment to other old fashioned brands. Also Martha is not able to maintain the prospering relations with large store chains, due to their unrealistic demands. The final challenge is the increasing intolerance of investors regarding receiving a return on their investment (my marketing lab). The fundamental cause of all the issues described, is the unwillingness of customers to accept the new product. The target market for this innovative item primarily consisted housewives, who do not have time to view the electronic media to get the message about a new product, which Trap Ease brought to the market. All of these reasons interact with each other, to cause the downturn in the demand of the product. On the other hand the pressure from investors is causing Martha to find a solution quickly to calm their nerves. But the strategy of the company is not proving to be beneficial (my marketing lab). The company could send the sales force to the homes of the potential customers to demonstrate the usefulness of this product. With the help of this strategy the company could get the feedback from the people about their perception of the product, which will indeed help Martha in understanding the flaws of the product. This method will also assist the company to further modify the product design to improve its performance. Ease Trap can also introduce the marketing strategy emphasizing on the features of the product, which provide safety to the